So, why is the website cheaper?

There's always been an issue of website prices vs instore prices, for stores who offer both anyway. Typically, a couple of years ago buying something off someone's website would be a decent amount cheaper than going in a shop and picking it up.

This is bollocks.

I've always thought it was bollocks and many companies have now caught on to this and realised 1 shop, 1 price is the future for fairness. Bravo to the likes of HMV, John Lewis, Argos, PC World/Currys, Comet et all who do this and I think for the most part most stores do, or at least be willing to meet the website price when challenged.

There are exceptions though, there are always exceptions, and one of those exceptions is usually Game. My darling wife would like a Nintendo 3DS, and with the big 30 coming up, a Nintendo 3DS she shall have. Game were selling these little things, pre-owned, for £99.99 on their website, reasonable, probably a decent profit for them too as chances are they gave some chav about £60 trade in for it a couple of weeks ago, they do love a good profit margin.

However, in store they came in at a not massively dissimilar, but nonetheless more, £109.99. Now I'm against paying £10 so a gorp from game can hand it to me instead of my polite and efficient postman, so I asked quite nicely if they'd no it for the website price, it's only a tenner after all.

No, apparently they're different shops, but if I speak to their customer service team they may do something. OK, what's the phone number? No, no phone, online chat only... great. While not known for their level of customer service, not being able to ring is pretty shitty.

Anyway on to my shiny, new, still fast, PC I go and then to the Game site to speak to an Indian with a UK sounding 'name' (I assume). The conversation goes slowly as they carefully select predesignated phrases from a list to match my questions and basically I'm getting nowhere, basically it's getting to the point where it's not worth £10 of my time, but I do enjoy this kind of thing, so fuck it and off we go. Once the handler is clearly confused and I'm starting to border on breaking out the sarcasm. (In response too 'it's on the website prices may differ', I think I could have made about 15 one liners, but resisted) So I ask to speak to a manager and after only the 2 attempts to stop me (Unavailable, they'll only tell you the same thing) I get put through to 'Sammi'.

After initially making me repeat myself (thank you copy n paste) 'Sammi' is a little more helpful and offers me £5 credit on my Game card, but can't change the price, so I suggest giving me £10 credit so it's the same... no movement. I queried whether they'd lose the sale over £5, and 'Sammi' was happy too.

So she(?) did. Cerys wanted games too, so Game essentially cost themselves £130-£180 for the sake of a fiver. We did pop down for a look at them and for the sake of £5, Game's 'they'll buy it anyway' plan could have worked, but also their entire stock of 3DS had been battered the shit out of. Guessed as much when the shop dude, got the box and went to seal it without giving us a look at it.

Instead the money went to Amazon, where as there was a free game, we even managed to acquire the XL model. Lovely!

I know some sites such as Tesco and Amazon ship from reduced tax areas from their website, this is a reasonable reason for different prices, different tax levels. But I doubt Game are doing this. It's easy too see why a store like that ended up with the administrators in previously when they don't seem keen to move stock, no matter how many pretend discount sales of their pre-owned games they have.

Oh well Game p'd me off and lost my Football Manager pre-order, I'll just get it form Steam instead!